AI-POWERED GROCERY ANALYSIS

Know what's on the shelf
before it's in your cart

Nutritionell turns a single photo of a grocery shelf into a clear, personalized breakdown — identifying every product, analyzing its ingredients and nutrition, and scoring it against your dietary profile.

Our Mission

The modern grocery store is designed for brands, not shoppers. Consumers are left to decode flashy marketing and obscure ingredient lists on their own, one product at a time. Nutritionell exists to put scale and simplicity at the heart of nutrition intelligence — so anyone can walk down a grocery aisle and instantly understand what they're actually buying, without becoming a food-label expert first.

The problem — and our solution

Where grocery shopping stands today, and what Nutritionell does about it.

The Problem Space

  • Shoppers decide amid flashy marketing and obscure chemical ingredients.
  • Health-conscious consumers are left to research brands and ingredients themselves.
  • Current apps create information bottlenecks — slow, item-by-item scanning.

The Solution

Nutritionell

From a single grocery-shelf photo, identify each unique product, run nutrition analysis, and get user-specific recommendations — replacing singular product lookup and hours of research.

How it works

Three steps from shelf to smarter choices.

1
Set up your profile
Tell us your dietary needs, allergens, and health goals so every result is scored for you.
2
Scan a shelf
Snap or upload a photo of a grocery shelf. Our model detects and identifies every product.
3
Get instant analysis
See ingredients, nutrition, and a personalized score — plus better alternatives you can act on.

What you can do

Everything you need to shop with confidence.

⊕
Shelf scanning
AI detects every product in one photo and scores it against your profile.
🔍
Greenwashing check
Cut through marketing claims to see what a product really is.
🧬
Nutrition insights
Break down ingredients and nutrition so you can compare with confidence.

Why Nutritionell

What sets this apart from a barcode scanner.

Built for the real shelf, not the barcode
No more scanning one item at a time. Nutritionell reads an entire shelf in a single photo, so you get a complete picture in seconds instead of minutes.
Personalized to you, not a generic label
The same product can be great for one person and a poor fit for another. Every score reflects your allergies, dietary philosophy, avoided ingredients, and goals.
Marketing claims held to a standard
Front-of-pack claims like "All Natural" or "Heart Healthy" aren’t always what they seem. Our greenwashing check compares the claim to the actual ingredients and nutrition.
Transparent about how it works
Before you scan, you can see exactly what data is sent and how the pipeline reaches a score — nothing about the process is a black box.

⚠️ A Note on Medical Advice

Nutritionell is an informational tool designed to help you understand product ingredients and nutrition more easily. It is not a medical device and does not provide medical advice, diagnosis, or treatment. Scores and recommendations are generated by AI models and general nutrition data, and may be incomplete or inaccurate. Always consult a qualified healthcare provider or registered dietitian for guidance on your specific health conditions, allergies, or dietary needs before making decisions based on this app.